Videos are a great and spontaneous way of sharing life events, news and promoting your brands. Facebook and Twitter are both aggressively pushing videos both as marketing and a sharing tool.
"Nearly 75% of all internet traffic in 2017 will be VIDEOS."
Like we’ve mentioned in our previous post, Kylie Jenner uses videos to market her cosmetics as a luxury brand. On another hand, company like GoPro leverages on user-generated content and challenge their users to record their experiences using GoPro to be featured on GoPro YouTube and other social media pages.
Studies have predicted that 75% of world’s mobile data traffic to be videos by 2020. Hence, it is important to ensure that you get marketing videos right as marketing videos are different from non-marketing videos.
Here are 3 tips on how to create good marketing videos:
In today’s digital age, not only do good videos go viral, bad videos too. Hence, Owl Media feel that a lot of planning need to be done to make sure that your marketing videos does not send out the wrong messages to your audiences.
With the strong presence of Facebook and other media platforms, you’d probably thought that Twitter’s dead. But you’re wrong! Although it is not the most popular social media platforms, Twitter is still growing in popularity by the day.
Twitter has been updating and improving its app and recently, Twitter’s new update allow users to compose a tweet and have the option to #GoLive without opening a new window or opening the Periscope app.
This is one of the many reasons why business should use Twitter. Apart from the live option, with Twitter, it is easier to connect with customers and to get customers feedback.
Twitter also help companies to increase sales and make profit. For example, Dell is one of the company that makes $6.5m from Twitter sales. Through Twitter, apart from making sales, Dell was able to listen and recognise problems that their customers are facing. From there, Dell was able to improve its products and continue to drive sales.
Oreo is also another brand that has been using Twitter consistently to push out its creative contents.
To most typical users, Twitter is a place for them to rant about things. Hence, it is important for businesses to be on Twitter to know what makes their customers happy/unhappy. One of the most popular yet funny tweet would be a tweet about a customer would complain about his/her pizza. Domino is good and was prompt at replying, which is what every business should be good at online, too.
HOW CAN TWITTER HELP YOUR BUSINESS?
In our previous blogpost, we mentioned about virtual reality and how it is becoming a mainstream. We also mentioned some examples of companies that uses VR to run successful campaigns.
Companies like IKEA and McDonalds are already using VR too.
Today, we’re going to look into Augmented Reality (AR) which is also a trend that will becoming mainstream in 2017.
Apart from Pokemon Go, being one of the most popular examples of AR, some companies that uses Augmented Reality include Starbucks.
Starbucks launched its first major augmented reality app last holiday season which let consumers to animate their coffee cups with their smartphones. The app also include social sharing capabilities and allow consumers to send ecards as well as holiday’s offers from Starbucks.
Benefits of AR for marketing:
VR or AR, Owl Media feel that it really depend on your company/brands and the needs of your audiences.
Streaming content in the online world isn’t a new concept. Big brands such as Nestle, Doritos and Apple are already using it to their advantage. For instance, Apple always live-stream its launch events, and allow audiences to view it from their computer or smartphones.
So what are the primary benefits of live streaming?
1. Better brand exposure
Live streaming grows your audience and give your brand a better exposure. As the internet is an immeasurably large place and audience can view it anywhere and at any time, live streaming videos give access to consumers who wouldn’t have otherwise participated in the event your business choose to host.
For example, when Apple launched its iPhone 7, not everyone was able to attend the event. However, live streaming videos make it possible for consumers from all over the world to witness the launching of iPhone 7.
Live streaming videos does not only allow you to reach out to people but also give your brand a chance to interact with your audiences. It makes interaction fun and audiences like it when they feel like they are having a two-way communication with a human.
3. A lot of Streaming Options
There are a lot of streaming options and it is important to know who your target audiences are and to be able to locate them. YouTube is one of the most popular options for live streaming. YouTube notify your subscribers when your brand goes live and allow audiences to have a real-time comment section. Other streaming options include Google+, Ustream and Facebook Live and Periscope (Twitter).
Owl Media feel that live streaming is a great marketing mechanic if you want your brand to have a strong online presence. Apart from the 3 benefits mentioned above, live streaming is also becoming popular as it is inexpensive.
We all love deals and discounts best of all if it's FREE; Coupon marketing has been the staple of direct marketing since the earlier days. Coupon marketing was first introduced by Coca Cola during the late 1800s;It all happen when an Atlanta businessman Asa Candler had a brainstorm in 1887 when he created the first coupon. At the time, brainstorm referred to a brief period of insanity, but you can’t question the Coca-Cola co-owner’s sanity when he hit upon this invaluable marketing device. Candler’s invention transformed Coca-Cola from an insignificant tonic into a market-dominating drink.
His hand-written tickets offered consumers a free glass of Coca-Cola, then priced at five cents. Between 1894 and 1913, an estimated one-in-nine Americans had received a free Coca-Cola, for a total of 8,500,000 free drinks.
By 1895, Coca-Cola was being served in every state. (reference from TIME)
It is only in the early 1900, when discounts were available particulary on cereals. Coupon usage took to the skies during the Great Depression.
Right now in the year 2000, humanity has advance over it's course no longer are we all hooked on hording newspapers, magazine cut out, tearing tiny little coupons and saving it up during the rainy days; technology has given us a new way to remote things all around the initiation of both smartphone and tablet use has made coupon and code usage so much more simple. With no coupons to clip, or no emails to print out, customers can simply take their mobile device to a store, or enter a code online for a great deal. It's best not to approach this method of marketing blindly, however. A few simple strategies can increase revenue while increasing customer loyalty.
1) Social Media
Boosting offers and discounts on social media has been the trend since facebook had introduce the advertising system for business owners; reaching out to the masses in a short period of time. This way it not only saves time but it saves the earth as well, interested customers are able to claim the offer/coupon instantly this way leads to possible lead generation, sales as well as loyal customer
2) Push Notification
One of the most important aspects of using the latest technology is having the knowledge to use push notifications. This is a great way to grab the customer's attention when they are on their smartphone or tablet. Customers love using apps, and a great way to use push notifications is to have a coupon or code sent when a customer is in the vicinity of a store.
In the digital marketing world, things are constantly changing, so it's best to just keep on top of what works and use the latest technologies wherever possible. If you understand your target market and have clear objectives, digital coupon marketing will no doubt boost your sales and revenue in just a short time. Remember to always use social media, and your digital coupon marketing will be a success. (reference from Forbes)
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